Recently, it was learned from the fourth expansion meeting of the eighth session of the board of directors held by the China oral hygiene and care products industry association (hereinafter referred to as the Association) that in 2021, the operating income of Enterprises above Designated Size of toothpaste products was 28.135 billion yuan, an increase of 6.37% year-on-year.
Xiang Jianqiang, chairman of China oral hygiene and care products industry association, introduced that in 2021, the operating revenue of Enterprises above Designated Size in the toothpaste industry was 28.135 billion yuan, an increase of 6.37% year on year; The profit was 5.027 billion yuan, an increase of 6.98% year-on-year; Export earned foreign exchange of 389 million US dollars, an increase of 4.1% year on year; In 2021, the market sales of toothbrush (excluding electric) was 27.45 billion, a year-on-year decrease of 1.9%; Compared with 2020, the sales volume of mouthwash products increased by 85% year-on-year, and there was also a significant increase in dental devices, dental stickers and other nursing appliances.
The person in charge of Yunnan Baiyao said that there are two major industry trends in China's oral care market. One is the multilayered consumer population to strengthen the oral health of pregnant and lying in women, children and adolescents, professional people and the elderly; Second, the diversification of product innovation, the introduction of liquid toothpaste, electronic steam oral spray and other different product forms. At the same time, enterprises can provide one-stop oral care solutions, which increases the stickiness of consumers. It is estimated that by 2024, the annual compound growth rate of China's oral care market is expected to reach 15.7%.
At the meeting, the characteristics of the current development of China's oral care products industry were interpreted. First, on the whole, good benefits were maintained. The sales revenue, profits and profit growth of toothpaste still maintained growth, with a 17.9% profit margin, despite the impact of the epidemic and the substantial increase in raw material costs; Second, the varieties are more diversified. Mouthwashes, electric toothbrushes and dental flushers are entering the industry market at a growth rate of more than 30%, and the variety, efficacy demands, packaging design, content and form of products are more nationalized, younger, personalized, packaged and interesting; Third, the new sales model has stimulated the vitality of the industry, and the proportion of online sales is increasing faster. Weimeizi and Yunnan Baiyao have reached more than 30%, and most of the cutting-edge brands and new products are about 80%. The sales model of combining online and offline is more adopted; Fourth, the operating pressure has gradually increased. The COVID-19, green development policies, production power rationing and logistics control have had a negative impact on the operation and management of enterprises, resulting in a significant increase in the overall sales revenue and profit of the industry in 2021, but the growth rate has been declining year-on-year. Taking toothpaste as an example, the sales revenue increased by 22.4% year-on-year in March, decreased to 6.37% in December, and the total profit increased by 25% year-on-year in March and only 6.98% in December.
In addition, the meeting reviewed and approved 12 topics, including the management specification for oral cleaning and nursing solution (trial version), which were mainly discussed in detail around the oral care industry, relevant regulations of the association, job transfer of the association, changes in member units of the association and other 12 topics, and they were explained in detail at the meeting. (zhangjingchun)
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