Quotation refers to that in the customization of cosmetic packaging boxes, the buyer asks the seller about the customized price of cosmetic packaging boxes, and the seller offers a feasible price by considering the cost, profit, market competitiveness and other factors of its products. The business process of the seller's general quotation is cost accounting - making and printing quotation - submitting and signing - faxing the customer.
How should we quote customers? If the quotation is too high, it is easy to scare away customers. If the quotation is too low, customers will know that you are not professional and dare not risk doing business with you. It's not easy to quote to old customers: he will keep the price low, so that when you receive his inquiry, you don't know how to quote: it's too low to make money; It's too high, and I'm afraid he'll give the order to others. So why are the quotations for customized cosmetics packaging boxes uneven? The main reasons are as follows:
1、Differences in management costs
The management cost of each cosmetics packaging box customization manufacturer will be different. The management of large-scale manufacturers is relatively perfect, and all aspects of products are in place. It can be seen from the relatively simple packaging of printed products that good soft services such as neat packaging, appropriate packaging materials and various labels are better manufacturers, which is convenient for customers to use in the future, Of course, there will be some additional costs.
2、Differences in printing equipment
The price of new imported printing equipment is mostly 45 million, and more than tens of millions. The new equipment is equipped with higher auxiliary equipment and the application of the latest science and technology. The customized printing effect of cosmetics packaging box is not only exquisite, but also very realistic, which can well restore the true color of printed materials. However, some small printing factories in order to reduce the investment cost, Will buy those almost scrapped imported printing equipment, or buy those inferior domestic equipment, so as to enter the market competition in the way of low cost and low price, and there will be no guarantee for the printing products produced.
3、Quotation disturbing the market
Some cosmetics packaging box customized printing factories do not have the time or ability to produce customers' orders, but in order to create an illusion of low price and high quality, they indiscriminately quote an offer lower than the cost price. For various reasons, they say they can't do it, and the customers can't find the same market quotation as him, so they will feel that the manufacturer's things are cheap, Other products will also place orders with him. Even if you quote another high price, you will mistakenly think their things are cheap.
4、shameless quotation
Some cosmetics packaging box customized printing enterprises have no brand awareness and long-term vision. They calculate one order by one. They first attract customers with an offer lower than the cost price, and then raise the price for various reasons, such as delaying the delivery date and charging additional fees for color viewing, proofing and edition. After paying the deposit, customers can only be at their mercy, Finally, I didn't buy cheap and high-quality prints, and I was angry, and the gains outweighed the losses.
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