Cosmetic packaging is an effective way to protect cosmetics, attract customers and promote publicity and consumption. It is very helpful to expand sales. With the development of market economy and the change of the times, people's ideas are also changing. Cosmetic packaging should be constantly innovated and changed, so as to keep up with people's changing ideas and pursuit, Only by comprehensively considering various factors can designers design more user-friendly and popular cosmetic packaging. The following article will introduce some cosmetic packaging design concepts to you, hoping to provide you with some opinions and ideas.

1、 Environmental protection concept

In recent years, our country has paid more and more attention to environmental protection. The concept of "green water and green mountains are golden mountains and silver mountains" has gone deep into all departments. From the perspective of ecological and environmental protection, cosmetics packaging materials should be more low-carbon and environmentally friendly, which can not only reduce costs, but also reduce the pressure of customers' purchase. In addition, improve the utilization rate of cosmetics packaging and increase recycling, It is also a very wise choice to resist excessive packaging. Only by taking the road of protecting the ecological environment can we ensure that the brand has the power of sustainable development.

2、 Applied concept

Some cosmetic packages are very good-looking and fancy, which is easy to attract consumers, but people don't buy back after the first purchase and use. Most of the reason is that the packaging box is too chicken ribs, which is either easy to damage or unreasonable design. It's very inconvenient to use every time. In this case, even if the products inside are very good, it can't save the customer's return rate, so, The concept of practicality should be considered and implemented by every cosmetic packaging designer, such as pressure resistance, waterproof, light barrier, fragrance retention, etc., which are important factors to be considered in addition to the quality of the product itself.

3、 Humanized concept

The largest consumer group of cosmetics is female friends. Considering from their perspective and starting from their consumption psychology, the designed cosmetics packaging is more attractive. Since each kind of cosmetics is suitable for a certain target, it can be subdivided according to the age of female friends and different design schemes can be adopted in the design, Implement different design styles, but remember to reflect the level of cosmetics and reflect its safety and texture.

In short, no matter which style of cosmetic packaging design is, we should try our best to adopt the concept of environmental protection, application and humanization. Only in this way can we meet the requirements of modern cosmetic packaging design and stand out more easily in the case of fierce competition.