Under the background of "beauty economy" and "face-to-face era", people's consumption demand for cosmetics is increasing, and the retail sales of cosmetics continue to grow. The total retail sales of cosmetics in China increased from 222.2 billion yuan in 2016 to 340 billion yuan in 2020. In the first half of 2021, the total retail sales of cosmetics social consumer goods in China was 191.7 billion yuan, a year-on-year increase of 26.6%.

In recent years, many domestic cosmetics brands are still trying to go to sea. According to the "Tmall beauty products' attack road - 2021 beauty industry trend insight report" shows that at present, 25 cosmetic brands in China have begun to layout overseas, among which lipstick, eye shadow and blush are popular products. Domestic cosmetics are piled up at sea, and the export scale of China's cosmetics continues to expand. In 2016, China's exports of beauty cosmetics and toiletries were 153100 tons, with an export value of US $1.684 billion.In 2020, the General Administration of Customs issued the announcement on adjusting the regulatory requirements for some import and export goods to simplify the import and export process of cosmetics and cancel the regulatory requirements for the filing management of export cosmetics manufacturers. In 2020, the export volume of beauty cosmetics and toiletries will be 999000 tons, with an export amount of US $4.244 billion. In the first half of 2021, the export volume of beauty cosmetics and toiletries was 445800 tons, a year-on-year increase of 1.6%, and the export amount was US $2.051 billion, a year-on-year increase of 11%

Cosmetics industry ushers in reshuffle In August 2021, the State Administration of market supervision and Administration issued the measures for the supervision and administration of cosmetics production and operation (hereinafter referred to as the measures), which shall enter into force as of January 1, 2022《 The measures consists of seven chapters and sixty-six articles, which clearly stipulates the production license, production management, operation management, supervision and management, legal liability, etc. of cosmetics. Perfect laws and regulations will increase the cost of industry violations, eliminate illegal enterprises and usher in a big reshuffle in the market. Cosmetics enterprises that adhere to the legal and compliant development will enjoy the dividends brought by the perfect national regulations and policies.

AI intelligence becomes a new trend in the field of beauty industry The combination of beauty and intelligent technology is becoming more and more frequent. From products, services to equipment, the cosmetics industry has set off a "science and technology tide". Smart devices have become standard in many new cosmetics retail stores in China. The skin tester helps to test makeup in space, the magic mirror helps to select makeup products, and the DIY instrument can customize cosmetics on site. In today's science and technology information age, while retaining the traditional marketing mode, we should also use intelligent technology equipment to promote a broader field of beauty industry and serve more customers. In the future scientific and technological society, artificial intelligence will also become a new favorite in the beauty industry and be in the main position.

Food distribution cosmetics market of pharmaceutical enterprises Recently, Renhe pharmaceutical also officially announced the layout of the group in the field of cosmetics, saying it planned to acquire 80% equity of seven cosmetics companies with 719 million yuan, which aroused social concern. According to EU billion data, there are nearly 300 pharmaceutical enterprises involved in cosmetics business in China, including Dong'e donkey hide gelatin, Tongrentang, Ma Yinglong, Panlong Yunhai, amendment pharmaceutical, Guangyao Jingxiu hall, Fosun Pharmaceutical, Shuanglu pharmaceutical and other pharmaceutical enterprises. The growth rate of the pharmaceutical industry is slow, and beauty has become a sunrise industry. It is expected that more and more pharmaceutical enterprises will join the cosmetics market in the second half of 2021. Product efficacy begins to play a more and more important role in the influencing factors of consumers' shopping decisions. Pharmaceutical enterprises with mature pharmaceutical technology and production technology will obviously have a stronger competitive advantage at the product level“ Under the effect of the homology of cosmetics and drugs, pharmaceutical enterprises will increase the R & D of cosmetics, improve the scientific and technological content of cosmetics, and promote domestic cosmetics to quickly enter the stage of product competitiveness.