With more and more concerns and calls to reduce disposable plastics, more and more cosmetic companies in South Korea began to adopt environmentally friendly packaging - pulp molded packaging.

Earlier this month, amorepacific, a cosmetics group, launched environmentally friendly paper packaging, which said it could reduce the use of plastic by about 70% and could be used continuously for up to 36 months.

The paper tube container adopts the "nano film sealing" technology and will be adopted by its cleaning and beauty brand Primera sometime in the first half of this year, which is part of the company's sustainable development efforts.

Park Young Ho, head of amorepacific R & D center, said: "we are currently developing a paper container to ensure its shelf life and 100% composting, and plan to continue to launch environmentally friendly packaging materials."

The move was made after the 2030 cosmetic plastic initiative launched by the Korean cosmetics association in January. L'Oreal, LG Household & health care and AEKYUNG are also committed to eliminating materials that cannot be recycled before 2030.

The latest data of the Korean Bureau of statistics also pointed out that after the covid-19 pandemic, the recyclable plastic waste in the first three months of last year increased by an average of 9.7% compared with the same period in 2019, and called for the establishment of a sustainable packaging policy.

Against this background, olive young, a health and beauty store, announced on Thursday that it plans to increase the sales of cleaning and beauty products to 100 billion won ($88.9 million) this year by increasing brands and carrying out promotional activities.