In recent years, with the rapid development of e-commerce and the increasing diversity of consumer demand, the phenomenon of excessive packaging "occurs repeatedly" and the patterns are constantly renovated.

It's not impossible to weave gorgeous and romantic brand stories through clever packaging, but once the packaging goes too far, things may turn upside down. In fact, many netizens have been poking over the "foam" of over packaging and seeing its harm. First, the three level packing outside the three floors will cause a lot of waste of resources. Waste plastic bags and plastic foam will probably become landfills and destroy the ecological environment. In terms of economic benefits, excessive packaging increases the hidden costs such as prices and taxes, and unnecessarily consumes the money in our pockets. In terms of market order, the prevalence of over packaging consumerism discourse is likely to lead to businesses competing to imitate, which is not conducive to cultivating the social atmosphere of green development. Therefore, the topic of light packaging is gradually introduced into the public's vision.

In real life, put fine timber to petty use. For example, there are only a small box in many large boxes, and a thick foam pad is wrapped around it. It not only wastes the packaging but also wastes the capacity. It is really "big enough to use". Some people have the psychology of comparison and deliberately pursue the "exquisite" packaging. Enterprises also intend to cater to the excessive packaging and improve the "grade" in order to sell at a higher price. For these phenomena, consumers should establish the awareness of green environmental protection, and also advocate that businesses should replace excessive packaging with light packaging, so as not to let the "face" problem indirectly cause environmental pollution. In addition, businesses should also optimize solutions, recommend appropriate materials for different types of goods, especially the matching of goods and packaging volume, and try to avoid packaging waste.

From the perspective of economic benefits, excessive packaging increases the price of goods, unnecessarily makes consumers spend more money than the value of goods, which is not conducive to benign competition in the market. Light packaging is not only the inevitable choice under the big topic of environmental protection, but also one of the ways for people to pursue a green lifestyle and put it into action. Although the daily packaging is small, it is a big problem related to the green development of the industry. It is difficult to solve the problem of excessive packaging. Regulators, businesses and consumers also need to work together, not abandon the small and long-term achievements, and reduce excessive packaging from the source, so as to make light packaging, simple packaging and packaging recycling become a lifestyle and new social trend respected by consumers.