According to the prediction of marketsand markets, the global cosmetic packaging market will grow from US $49.4 billion in 2020 to US $60.9 billion in 2025.
The rapid development of the cosmetic packaging industry benefits from the continuous growth of global demand for cosmetics. Meanwhile, according to relevant data, generation Z has become the main consumer, and the spiritual demand for understanding has also become one of the factors that redefine the market.
The relationship between brands and consumers is being reshaped. More and more consumers are no longer just pursuing high appearance. They also hope that packaging can bring spiritual comfort to themselves and upgrade their experience. Packaging innovation has gradually moved from a simple "appearance is justice" to a "spiritual domestic product" with social functions, and has become a social window for consumers to interact.
In addition, with the rapid development of science and technology, there are many intelligent and humanized packaging in the market. For example, the packaging that can display time and freshness and bring more convenient experience to consumers has made a great change in the whole market. The mini packaging with strong convenience and small quantity but can be used up in time has once become the new favorite of young consumers.
In addition, at the packaging material / process level, with the development of technology, cosmetic packaging materials have undergone iteration, and have evolved into a variety of different materials and been applied to the field of cosmetics.
All kinds of signs show that the innovation of cosmetic packaging has risen from the external vision and touch to the internal spirit and even social level, becoming more humanized and intelligent, and the additional functions of cosmetic packaging are becoming more diversified.
On September 6, the 8th "n power of inspiration" cosmetic packaging innovation forum hosted by cibe China International Beauty Fair will be held in hall 2.1, zone a, Guangzhou Pazhou China Import and export commodities trade exhibition hall. This forum will focus on the current market trend, consumer demand, cultural characteristics, technical direction and other dimensions, and seek n kinds of inspiration for packaging innovation from the perspective of packaging design, material, function and safety, Provide new ideas and innovative solutions to help brands and products out of the circle.
1. Focus on cosmetic packaging innovation and explore the future with industry celebrities
Focusing on the cosmetics packaging innovation sector, focusing on the market trend, combining consumer demand, cultural characteristics, design innovation and other dimensions, we will discuss the future trend with tens of thousands of industry celebrities.
2. Provide brand / supplier with new packaging ideas and seek innovative inspiration
From the perspective of packaging design, material, function and safety, we seek to realize N kinds of inspiration for innovation, provide cosmetics packaging ideas and solutions, and help products / brands to successfully emerge from the circle
3. Aim at the innovation direction of cosmetic packaging and communicate face-to-face with precise buyers
Aiming at the innovation direction of cosmetic packaging, we will communicate face to face with thousands of precise buyers, establish supply and demand relations, and make contacts to pave the way for future business.
4. During the same period, the number of visitors to the exhibition reached hundreds of thousands, and omni channel publicity triggered traffic
During the same period, the number of visitors to the exhibition reached hundreds of thousands, and the omni-channel publicity of the fair ignited the traffic, and millions of fans matrix spread in an all-round way.