Cosmetic packaging is a rapidly growing segment in recent years. In the era of eyeball economy and lipstick effect, cosmetic packaging shows the characteristics of exquisite printing, special-shaped structure, small brand and end-to-end service.
For enterprises struggling in the highly competitive packaging field, it is time to study the business opportunities brought by the development and changes of the cosmetics industry. The following is to share simplified information about the cosmetics industry. Those who are interested can be collected.
01 Industry scale and growth
China is the second largest consumer of cosmetics after the United States, accounting for 12.7% of the global cosmetics market. As the second largest consumer of cosmetics, China's cosmetics and personal care market reached 477.7 billion yuan in 2019, with a year-on-year increase of 13.8%.
Compared with other consumer industries, according to the data of the National Bureau of statistics, the retail sales of cosmetics consumer goods in China increased by 12% year-on-year in 2019, second only to daily necessities with an increase of 13%.
02 Industry representative brands and corresponding companies
There are three kinds of cosmetics market in China, and the market share of domestic brands is slightly higher than that of international brands. By 2018, the market share of domestic cosmetics brands will increase to 56%.
The high-end market is controlled by international brands, and most domestic brands are oriented to the mass market. Domestic brand channels are deeply sinking, with obvious market advantages under the third and fourth tier.
Tiktok, the most significant change in 2019, is the rise of the voice and the Taobao live broadcasting, which further reduces the distance between users from "grass planting" to buying. With the advantages of wide channels, high cost performance and fast supply chain response, the market share of domestic cosmetics brands continues to increase.
Chinese local cosmetics brand listed companies mainly include pelaya, MARUMI, Shanghai Jiahua, yujiahui, Huaxi biology, Bertini and other companies. Among them, Jahwa was founded the earliest. It has many local traditional brands, such as baicaoji, meijiajing, Liushen, Jiaan, Shuangmei, etc. Although Huaxi biological was established in 2000, most of its own brands have been established in recent two years, such as BM, mibel, etc. Yujiahui was established late, but its brands such as yunifang and xiaoconfused are not inferior to traditional brands.
Basic information of brands of major listed companies in China's cosmetics industry:
03 Industry representative brand sales performance
The sales of local brands such as Cuddy and runbaiyan under Huaxi biology, Lianhuo under MARUMI, Qichu of Shanghai Jiahua, yunifang and huayaohua under yujiahui, and Winona under betani have increased rapidly. From the sales situation of 2019.07-2020.08's makeup / perfume / beauty tools, the sales and sales growth of sales in Shanghai and its sales are increasing rapidly.
2019.07-2020.08 sales of some brands of beauty and skin care / body care / essential oil on Amoy platform:
Among the cosmetics listed local enterprises, yujiahuifa has expanded its offline business, and its core brands have settled in Watson's southern region system. After adjustment and adaptation from 2017 to 2018, and continuous expansion of Ka channels such as Wal Mart and Carrefour, its offline revenue increased by 107% year-on-year in 2019, gradually realizing benign growth. Bethany is highly online, and its online revenue accounted for 76.7% in 2019. Pelaya, MARUMI and Jahwa gradually expanded from offline channels to online channels. In 2019, the proportion of online revenue was 53.1%, 44.9% and 34.0% respectively.
04 OEM of each brand
The following figure is the list of OEM of major brands sorted out by we media [jumeili].