Toothpaste is a daily necessities that we often use. However, the seemingly ordinary small toothpaste can also make a big contribution to environmental protection. People who often travel and travel have this feeling, that is, many hotels no longer provide disposable toothpaste, toothbrush and other personal care products, because these disposable products usually bring great pressure to the environment, and then urge a new substitute for toothpaste - toothpaste tablets. We only need to chew it when we need to use it, When you brush your teeth with a toothbrush, you can achieve a cleaning effect similar to that of toothpaste, which can be convenient and environmentally friendly at the same time.
Toothpaste has made many innovations in environmental protection materials, such as plant ingredients, edible grade ingredients and other environmental protection products, which meet consumers' needs for health, environmental protection and green. Now more and more brands are emphasizing the concept of safety and environmental protection. Toothpaste ingredients such as baking soda, activated carbon, coconut oil and other natural ingredients are gradually accepted and recognized by the market.
In our daily life, sometimes when we choose toothpaste, we will look at the color code at the bottom of the toothpaste. In our cognition, the color code at the bottom represents the different composition of the toothpaste. Green indicates that the toothpaste is pure natural, blue indicates that some of them are pure natural, and the other half contains medicinal ingredients, The color code red indicates that the pure natural and chemical components account for half, and the black components are chemical components.
In fact, there is no scientific basis for this statement. Most of the color codes at the end of the toothpaste lie in the printing pattern of the toothpaste tube. In order to save costs and reduce the defective rate of the toothpaste, the manufacturers will make a color code at the bottom of the toothpaste. The color of this color code is basically determined by the main color of the printed pattern of the toothpaste tube, which can save cost in the printed pattern. Because each additional color of the printed pattern requires an additional set of plate fees and printing fees, the color of the color bar at the bottom of the toothpaste is basically determined by the main color of the printed pattern of the toothpaste tube, which has nothing to do with the composition of the ointment.
So in the fierce market competition, how can we stand out and occupy the market? Then the registration of trademarks will escort you and provide a hand for you to occupy the market.
Toothpaste is a daily cleaning commodity and belongs to category 03 daily chemical products in the trademark category. There are many other daily chemical products in the classification of Category 3 trademarks. When selecting toothpaste trademarks, they need to fully conform to their own products. Pen fans choose similar trademark classifications. Due to the large number of trademark categories and more similar trademarks, it is easy to lead to wrong selection, Toothpaste belongs to the category 030079 toothpaste in the group 0307 of Category 3 daily chemical products.
How much do you know about trademark registration?
1. Chinese, Chinese pinyin or English combined trademarks are the easiest to query, because they are very intuitive. You can query and judge directly by entering the name. But it should be noted that if the trademark contains Chinese and Pinyin, they need to be queried separately. If the text trademark also contains spacing symbols such as dots and bars, the trademark must be queried separately.
2. Can we declare color patterns when we apply for a registered trademark? It's not impossible, but we still suggest that the applicant first choose to use black-and-white patterns for declaration when registering, because the color of the trademark can be changed automatically during the later use of the black-and-white pattern, while the color combination of the trademark cannot be changed for the color pattern. In the process of brand operation, once the top of the trademark is removed, the logo image must be unified and cannot be changed at will.
3. In the process of trademark application, words and graphics can be applied separately, or they can be applied together. If the text and graphics are put together for unified application, then this is a trademark. If the text and graphics are applied separately, it is equivalent to two trademarks, one text trademark and one graphic trademark.
For unified application, a trademark costs a penny, protects two kinds, and reduces the cost. However, compared with the unified application, there is a disadvantage, that is, the application risk is very high. When the text and graphics are put together for the unified application, the Trademark Office will still review the trademark separately. The text will be reviewed once and the pattern will be reviewed once. It is necessary to check whether the same or similar signs have been registered before, If the text part fails or the graphic part fails, the trademark pattern will be rejected as a whole.
Another disadvantage of unified application is that it is also very inconvenient to use. For such a unified application pattern, even if the registration is successful, you can't change the logo when you use it. For example, one day you suddenly find that the text part is inappropriate on the left and want to put it on the right. This is not possible, because they are one and cannot change the logo of the trademark. If you change without authorization, the lighter will be punished and the heavier will be revoked.
If the text and graphics are applied separately, this problem does not exist. If one text is rejected, it does not affect the passage or rejection of the other graphic part.