The design style of packaging boxes in Europe and the United States has always given the public the impression that the intuitive and practical needs are infinitely enlarged, and their purpose is very strong. They are no more than a series of packaging designs for the purpose of protecting products, and of course there are also designs for better storage of products. However, no matter what form of packaging design is selected, it is for better sales. After all, the ultimate purpose of goods is to be sold, so the packaging of goods should also provide services for this purpose. So let's learn about the characteristics of packaging box design in Europe and America.
Packaging box design in Europe and America
First, in fact, from the early packaging design of food abroad, it is very straightforward. Basically, it conveys to people the most essential design of goods. What he requires is to convey some points that need to be expressed externally in visual form, so as to be able to tell consumers in a real way, or to convey them through text description. They often see some big brands in Europe and America, and they will directly show the name of the product.
Second, it is mainly reflected in the connotation. Looking back at some traditional packaging cultures in China, most of them may have the taste of holding the lute and half covering the face, but compared with those foreign packaging styles that are simple and straightforward to the point, after all, they are still inextricably linked in the way of life and cultural habits. This is also the main reason why the design styles of packaging boxes in Europe and America are bold and open. However, different products may have different packaging design requirements, and the characteristics should be designed according to the product.
Third, various foreign packaging designs are an inevitable manifestation of the industrial revolution in the process of development. Their designs more intuitively reflect the way people live and consume. So there is another thing in their packaging that they may want to convey the information of various commodities more directly. Because their industrial development is relatively early, both advertising and packaging have very comprehensive legislative norms. They all hope to express all relevant data and instructions as detailed as possible through packaging.
Feature 4. The packaging color of the product used will be bold. The biggest difference in color is that it has a very obvious contrast with Korean style or Japanese style. We will find that most of the packaging boxes in Europe and the United States are very bright and strong visual impact during the whole process of color use. Although sometimes this bright feeling will leave a deep impression, sometimes it may not be very classy.
Packaging box design in Europe and America
In the traditional cultural packaging of Chinese people, what we should do is to integrate the rigid needs of society with the graceful temperament of traditional culture. Although the packaging box design in Europe and America is unique in style, we are also innovative with our own traditional flavor and just need to rebuild.
