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A few years ago, many consumers still complained that the packaging of domestic products was not attractive enough. After a few years, the packaging of domestic products has been reborn. Huaxizi and perfect diary have attracted many consumers due to their distinctive packaging.
Looking through major social networking sites, we found that many girls said that their shopping desire came from product packaging. Nowadays, cosmetic packaging has derived various styles. For example, huaxizi's Chinese style, Zhiben, Liran extremely simple style, orange style, etc. undoubtedly do not meet the packaging style of target consumers. Here are the future trends of cosmetic packaging design:
1、 Environmental protection trend
In recent years, China has paid more and more attention to environmental protection. The concept that green water and green mountains are golden mountains and silver mountains has penetrated into all departments. From the perspective of ecological and environmental protection, cosmetics packaging materials should be more low-carbon and environmentally friendly, which can not only reduce costs, but also reduce the pressure on consumers to buy.
At the same time, it is also a very wise choice for over packaged products, Only by taking the road of protecting the ecological environment can we ensure that the brand has the power of sustainable development.
Some cosmetic packages are very good-looking and fancy, which is easy to attract consumers. However, after the first purchase, people will not buy back after use. Most of the reasons are that the packaging box is too chicken ribs, or easy to be damaged, or the design is unreasonable, which is very inconvenient every time.
In this case, even if the products inside are very good, it can not save the customer's return rate, so, The practical concept is that every cosmetic packaging designer should consider and implement it, such as compression resistance, waterproof, UV resistance, etc.
The largest consumer group of cosmetics is female friends. From their perspective and from their consumption psychology, the designed cosmetics packaging is more attractive. Because each kind of cosmetics is applicable, it can be subdivided according to the age of female friends, adopt different design schemes and implement different design styles, But no matter what kind of cosmetics, we should remember the grade of cosmetics and reflect its safety and texture.
In short, no matter which style of cosmetic packaging design, we should adopt the concepts of environmental protection, application and humanization as much as possible. Only in this way can we meet the requirements of modern cosmetic packaging design and stand out more easily in the fierce competition.