Cosmetic packaging is an effective way to not only protect cosmetics, but also attract customers and promote publicity and consumption. For expanding sales, people's ideas are also changing with the development of market economy and the changes of the times. Cosmetic packaging should be constantly innovated and changed, so as to keep up with people's ideas and pursuit, Only by comprehensively considering the development of market economy and the changes of the times, cosmetic packaging should be continuously innovated and changed.
On August 20, Zhengzhou will adjust the risk level of medium and high-risk areas in an orderly manner according to the principle of classification and batch, and unseal the closed and sealed areas in an orderly manner. The adjustment and unsealing shall meet the following conditions: on the basis of implementing various epidemic prevention and control measures, there are no new infections after 14 consecutive days and at least 4 rounds of full staff nucleic acid testing.
A few years ago, many consumers still complained that the packaging of domestic products was not attractive enough. After a few years, the packaging of domestic products has been reborn. Huaxizi and perfect diary have attracted many consumers due to their distinctive packaging.
Looking through major social networking sites, we found that many girls said that their shopping desire came from product packaging. Nowadays, cosmetic packaging has derived various styles. For example, huaxizi's Chinese style, Zhiben, Liran extremely simple style, orange style, etc. undoubtedly do not meet the packaging style of target consumers. Here are the future trends of cosmetic packaging design:
1、 Environmental protection trend
In recent years, China has paid more and more attention to environmental protection. The concept that green water and green mountains are golden mountains and silver mountains has penetrated into all departments. From the perspective of ecological and environmental protection, cosmetics packaging materials should be more low-carbon and environmentally friendly, which can not only reduce costs, but also reduce the pressure on consumers to buy.
At the same time, it is also a very wise choice for over packaged products, Only by taking the road of protecting the ecological environment can we ensure that the brand has the power of sustainable development.
2、 Practical trends
Some cosmetic packages are very good-looking and fancy, which is easy to attract consumers. However, after the first purchase, people will not buy back after use. Most of the reasons are that the packaging box is too chicken ribs, or easy to be damaged, or the design is unreasonable, which is very inconvenient every time.
In this case, even if the products inside are very good, it can not save the customer's return rate, so, The practical concept is that every cosmetic packaging designer should consider and implement it, such as compression resistance, waterproof, UV resistance, etc.
3、 Humanization trend
The largest consumer group of cosmetics is female friends. From their perspective and from their consumption psychology, the designed cosmetics packaging is more attractive. Because each kind of cosmetics is applicable, it can be subdivided according to the age of female friends, adopt different design schemes and implement different design styles, But no matter what kind of cosmetics, we should remember the grade of cosmetics and reflect its safety and texture.
In short, no matter which style of cosmetic packaging design, we should adopt the concepts of environmental protection, application and humanization as much as possible. Only in this way can we meet the requirements of modern cosmetic packaging design and stand out more easily in the fierce competition.
Contact Person: Mr. Fan