The cosmetics of Kao Group from Japan have been well known to Chinese consumers. In addition to continuing to introduce new cosmetics products, Kao Group has also brought a series of forward-looking plans covering a wide range of industries, agriculture and other fields to let the audience know more about Kao Group from a more perspective. Ji Yu Zhiyong, the Asian Business Management Department of Huawang Group's consumer goods business, introduced that Huawang Group has been attending the Expo every year since the first one in 2018. With this as a window, Kao has brought high-end products synchronized with the global market to Chinese consumers, demonstrated the clean, beautiful and healthy "Kirei" lifestyle to the world, improved people's understanding of Kao's technology, philosophy and values, and continued to expand the brand value. At the same time, the Expo also enabled Kao to establish a more in-depth cooperative relationship with its business partners.
At this Expo, Kao brought a new product of decarbonized innovative concentrated laundry detergent, "Jieba Concentrated Disinfectant and Taste Inhibiting Laundry Liquid", which embodies Kao's technical advantages in energy conservation, sterilization and taste purification. At the same time, it uses recycled resin packaging that can reduce carbon dioxide emissions, adding to the product's environmental protection attributes. New products such as Furifax, which advocates "thin skin care", and Kao's Sino Japanese R&D team jointly developed Kerun Light Age Elastic Wrinkle resistant cream also made their debut at the Expo.
It is worth mentioning that at this Expo, Kao also brought a series of forward-looking plans involving a wide range of industries, agriculture and other fields, which made the audience refreshing and saw the other side of Kao besides cosmetics. Among them, the "KAO ADJUVANT A-200" UAV special anti flight additive has received wide attention. It can make agricultural chemicals have good adhesion, penetration and anti drift ability, reduce pesticide consumption by up to 70%, and effectively reduce the harm to non target crops and the natural environment. Also attracting attention is LUNAJET, the world's first water-based ink that can be printed in flexible packaging, which can reduce 95% of residual solvents and 80% of VOC (volatile organic compounds) emissions by giving consideration to both safety and environmental values.
"For a long time, Kao has regarded the Chinese market as one of the most important overseas markets, and is committed to making rapid progress based on the Chinese market, while accelerating the promotion of the 'new multi touch strategy'." Gangzhan Tailang, general manager of product services of Kao (Shanghai), said at the site of the Expo that Kao Group, which has participated in the Expo for five consecutive times, deeply felt the importance of the Chinese market to the cause of Kao. In the future, more new products New technologies are brought to the Chinese market.