According to foreign media reports, Colgate has launched a new toothpaste, which is different from the traditional toothpaste tube made of a mixture of plastic and aluminum. The new toothpaste tube can be recycled.
This toothpaste named "smile for good" has been certified by the vegan Association. The toothpaste tube is made of high-density polyethylene, which is the same material as the milk container.
Colgate says its engineers have found a way to make this widely recyclable hard plastic into a "comfortable and compressible" tube. At present, this environmentally-friendly toothpaste is sold in supermarkets. The price of 75 ml toothpaste is 5 pounds (about 45 yuan), more than six times that of ordinary toothpaste.
Every year, 20 billion toothpaste tubes are discarded by consumers, exacerbating the plastic pollution crisis. Colgate said that this technology will be shared with competitors and is committed to reducing plastic pollution.
Wallace, CEO of Colgate, said that Colgate hopes to reduce waste through this kind of plastic and make toothpaste tubes a part of the circular economy. It is planned that by 2025, the packaging of all its products will be 100% recyclable.
Colgate also listed the ingredients of the toothpaste on the package and explained the functions of the ingredients in an attempt to eliminate the confusion of consumers. For example, silica can clean and polish teeth, while glycerol can prevent the paste from drying.
It is reported that in 2019, Unilever said that it would halve the use of raw plastics by creating more environmentally friendly products, and the supermarket might also increase the replacement supply station for daily necessities.