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The trend of food packaging should not be just marketing

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The trend of food packaging should not be just marketing

Cost and environmental protection are the key to future competition

Food packaging enterprises will inevitably face two tests in the future: cost and environmental protection.
For enterprises, cost management is particularly important. Revenue, profit and cash flow must be blocked. Only increasing income does not increase cash flow. This income is a false growth income, so the three lines must achieve synchronous growth. Good cash flow is the security guarantee for the enterprise to achieve long-term operation.
However, in the past three years since the epidemic, the market of the whole food packaging industry has fluctuated greatly, with obvious low and peak seasons. In addition, the increase in raw materials caused by the epidemic and the international situation has also made the operating costs of food packaging enterprises rise continuously.
In addition, in recent years, with the change of social development concept, food packaging materials tend to be green and environment-friendly. The special equipment used for food packaging is also developing in the direction of good dynamic accuracy and high degree of automation to meet the increasing production demand.
According to the data, in 2021, the operating income of enterprises above designated size in China's packaging industry will reach 1204.181 billion yuan, with a year-on-year growth of 19.65%; The total profit reached 71.056 billion yuan, up 16.41% year on year.
As the largest market segment in the packaging industry, food packaging accounts for about 60% of the market share of the entire packaging industry. With stricter environmental protection policies, some enterprises are limited in production, and some non-standard small and medium-sized packaging enterprises are facing elimination. The industry concentration will be improved.
Food packaging is mainly affected by food market demand. In recent years, with the improvement of people's living standards and the acceleration of the pace of life, convenient consumer goods such as snack food and convenience food are deeply loved by the majority of consumers. The scale of the industry market is also growing, and the growth of demand has also promoted the development of the food packaging industry.
It can be seen that packaging and product development are inseparable. Food packaging can not only protect food, but also pass on the brand concept and attract consumers' attention. It has value beyond material cost.
Excellent products need to be set off by packaging, just like a piece of clothing. It does not need to be gorgeous, but it must be decent.
It is believed that in the near future, food packaging will appear in the public's view in a more diversified state. Of course, this also requires the joint efforts of all of us.
Pub Time : 2022-11-28 13:02:46 >> News list
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