According to Ethiopian media reports, on February 24, 2023, Coca-Cola Africa (CCBA) signed an agreement with 30 plastic bottle recycling and processing centers in Addis Ababa to provide subsidies of up to 10 million Birr to improve the collection rate of PET (polyethylene terephthalate) plastic bottles.

The company plans to carry out a one-year pilot project in two stages, with a subsidy of 1000 Birr per 1000 kg of PET plastic bottles collected within a month.

"We are committed to investing in the global layout and helping the world's packaging problems become a thing of the past. This will provide huge advantages for recycling companies and create employment opportunities." Wilson, director and general manager of CCBA in Ethiopia, said at the press conference on Thursday.

"Coca-Cola and all its bottling partners are leading the industry, helping to collect and recycle every bottle or can we sell in 2030. We are trying to unite people to help realize a world without waste," Wilson said.

Eshetu, general manager of Addis Ababa City Cleaning Center, praised Coca-Cola's initiative. He said, "In addition to cleaning the city, plastic bottles also bring sustainable income to recyclers."

The company said that it had set up PET recycling centers throughout the country, trained and authorized more than 15000 female PET recycling workers.