Nowadays, the development competition of cosmetics industry is very fierce. More and more brands pay attention to the effect of cosmetic packaging design in addition to product advantages, which directly determines whether the brand has better competitiveness. Following these packaging design principles can make the product play a promotional role and attract the attention of consumers.
1. The design effect is elegant and practical
When designing cosmetics packaging, we should pay attention to the beautification effect, show product features and core themes, highlight the brand style, and integrate more artistic and creative elements. Of course, we should also pay attention to the practicality of cosmetics packaging, because cosmetics need to be transported and kept, and also display. We should pay attention to practical functions when designing.
2. Protect products while ensuring social effects
Cosmetics packaging design should fully protect the product, especially the glass material. Cosmetics are easy to be broken, which requires high packaging design. In addition, attention should also be paid to ensuring social effects, that is, to avoid unnecessary packaging costs, reduce the burden on consumers, save resources and avoid environmental pollution.
The above is a comprehensive analysis of cosmetic packaging design principles. Pay attention to these principles to make the overall effect of packaging design more attractive to consumers, and highlight product characteristics and brand tone. Naturally, in the marketing, it will attract the attention of consumers, so as to promote the sales of brand products.
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