In recent years, with the popularity of beauty economy, the demand for beauty products has increased sharply. According to the data, the global cosmetics market has reached US $75.1 billion in 2020 and is expected to reach US $169.67 billion by 2025. During the period when cosmetics and skin care products are widely used today, environmental protection has become the main issue considered by every consumer and user, which challenges the environmental sustainability of beauty brands. As a fashion consumer goods, cosmetics represent fashion, avant-garde and trend. In addition to having a certain use effect, it is also a manifestation of culture. It is the combination of use function and spiritual culture to meet consumers' psychological pursuit of beauty. Packaging is an extremely important link. Appropriate packaging can not only attract consumers' attention, but also reflect the taste of the brand incisively and vividly. It is understood that the outer packaging of beauty products accounts for 30% - 50% of the cost. The excessive packaging behind the eyeball economy not only increases the economic cost of consumers, but also imposes a burden on the environment. Although it has been less than a century since the emergence of plastics, the challenge of plastic pollution is becoming more and more serious under the one-time consumption habit of human society. In 2018, the global plastic output reached 360 million tons, and most of the waste flows to landfills or the environment. According to the assessment of the United Nations Environmental Protection Agency, only 9% of the world's 9 billion tons of plastic waste is recycled; As the main category of plastic products, 95% of plastic packaging will lose value after first use, and only 14% will be recycled.