Overseas demand for wash free beauty products increased by 190% year-on-year
According to the trend data of beauty products going overseas on Alibaba International Station, environmental elements are the most valued by European consumers, and more water-saving, wash free beauty products are particularly popular, with overseas demand increasing by 190% year-on-year; Using more recyclable materials in packaging and other aspects can also attract the attention of more overseas buyers.
Beauty categories have seen sales increase for two consecutive months
According to the "Observation Report on Chinese New Consumer Brands from January to February" released by CBNData, the sales of various categories in the beauty and personal care industry increased for two consecutive months in 2023, with sales of beauty and skincare/body care categories increasing by 67% month on month; In the beauty and skincare/body care sub category, travel clothing achieved explosive growth, with a year-on-year increase of 71%, and sun protection increased by nearly 180% month on month in March.
The application of facial mask has grown rapidly, and brands are competing to enter the market
The report "Market Analysis of Innovative facial mask on Social Platforms" released by Cicada Mama shows that in 2022, the Tiktok platform patch facial mask will account for 90.4% of the facial mask market, but the overall market share of facial mask application will increase significantly. In 2022, the market size of Tiktok platform will increase by 167% year on year, and the number of brands entering the market will also increase significantly compared with the patch facial mask
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